Edward’s reputation and work has been built on the ability to broaden market share while building sustainable brand health. His work produces company growth and shareholder value by aligning product, customer experience journey and the marketing mix in a dynamic relationship with customer values and attitudes and then driving the holistic execution of operational platforms relentlessly. His teaching career has been varied starting at St Martins School of Art in London and also the Sustainable MBA program at Dominican University, California. For the last seven years he has been teaching brand strategy at Stanford and also holds an Adjunct Professor position at the California College of the Arts in San Francisco. Edward has worked with many franchise systems over many years including: California Closets, CertaPro Painters, College Pro, Stain Glass Overlay, Pillar To Post, Floor Coverings International, Paul Davis Restoration, Gloria Jeans Coffee, The Body Shop, Signal 88 Security, Nutrilawn and Qualicare.